Product-based and knowledge-based sustainable living practices: The case of IKEA

Main Article Content

Canberk Yurt
Deniz Deniz


Sustainable living is a key concept for eco-friendly lifestyles in consumer societies. Two major sustainable living solutions are based on knowledge and product. Their roles and impacts on sustainable living are controversial. Despite offering innovative approaches to sustainability solutions, products are consumption-dependent. On the contrary, knowledge-based solutions are resource-intensive, while technically resources are limited. This research analyzed the advantages and disadvantages of knowledge-based and product-based sustainable living solutions through a survey regarding environmental sensitivity and sustainable lifestyles from a specific local market. This study highlighted IKEA as the case. From the consumer’s point of view, some IKEA sustainable living dimensions are more knowledge-based, yet the rest of them are product-based. For holistic sustainable living solutions, the combination of the two is crucial. The findings of this study suggest strategies to increase individual and corporate awareness of sustainable living practices from knowledge and product perspectives. In this respect, this study is valuable for IKEA and other companies to revise their strategies in promoting sustainable living and guide sustainable consumer behavior.

Article Details

How to Cite
Yurt, C., & Deniz, D. (2021). Product-based and knowledge-based sustainable living practices: The case of IKEA. Sustinere: Journal of Environment and Sustainability, 5(2), 133–145.
Author Biographies

Canberk Yurt, Department of Industrial Design, Izmir Institute of Technology, Turkey

Canberk Yurt was graduated from Gazi University, as an industrial product designer, with a bachelor degree, in 2014. After the graduation, he worked for IKEA as Visual Merchandiser and Vitality Specialist between 2015 – 2020. From 2017 to 2019 he has completed Design Studies Master Program at İzmir University of Economics, with a thesis on Real Life Experiences of Sustainable Living. From September 2019, he is a PhD student of Design Studies in Izmir University of Economics. Now, he is a research assistant in İzmir Institute of Technology, Department of Industrial Design for about a year.

Deniz Deniz, Department of Industrial Design, Izmir Institute of Technology, Turkey

Deniz Deniz has completed her undergraduate education and then, she received master’s degree on Sustainability and Environmental Issues in Industrial Design. After that, she completed her doctoral dissertation on Crime Prevention through Design. She was awarded by TUBITAK as a post-doctoral researcher and she completed her research at University of the Arts London, Central Saint Martins College of Art and Design, in 2008. She has been working for Izmir University of Economics as an Associate Professor since October 2008. She has produced national and international published articles, research projects, and won design competitions through these years.


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